Reliance Jio's Success in this Lockdown

Why every company is investing in Reliance Jio in this Lockdown ?

How to take advantage of a market condition and need is where Mukesh Ambani is skilled and with his team he very well knows how to get into the market at the correct time and use the opportunity to make a mark in the market. How one of the biggest digital brand in india Jio was created and how Mukesh Ambani has become the fifth most wealthiest man in the world even in this pandemic.

Let's go back to 2015, Our country was moving towards the digital transformation with brands from all over the world entering India in and around 2015 that was the same time when ambani made Jio network available to users for free to make them consume more internet than usual and increase the overall net usage all over the country. That move resulted in Double the number of internet users in the country in the last five years. This was not where the company stopped but in this crucial time in Lockdown they came up with a plan. What are the needs of people working from home in this pandemic, we need a Good internet connection, food to eat at our convenience, Video conferencing tools and Entertainment.

Jio has taken care of all these things to the users by increasing the reach of their broadband service Jio Fiber and making it available to much more users at very basic charges and in some cases almost free of cost, also Introducing Jio Mart, a competing platform for Grofers, Big basket etc. with some exclusive benefits such as fixed discounts and utilizing the large chain of reliance stores for extremely fast deliveries. For video conferencing now you have Jio meet with excellent video quality and a tried and tested interface. For entertainment we have Jio cinema and Jio setup box with various benefits of OTT platforms (Prime Video, Hotstar, Zee5 etc.) that is available for free of cost with each Jio fiber connection.

Jio is not only in the market as Telecom brand but they are trying to create an ecosystem in which the user can easily have everything linked to one another and no need to pay for things separately. This is what has made the Jio as one of the companies to have raised more than $ 20 Billion or 1.18 lakh crore rupees. 

Image courtesy BusinessToday

This investment has made reliance industries debt free and Mukesh Ambani is now fifth richest person in the world and if you consider the current investments Jio's IPO listing announcement is not too far and if it comes to the stock market it will take the market by a storm.